Hailing from the United Kingdom, James grew up in Manchester and spent his youth in love with all things sport. One sport led to the other but finally he started getting lured into Kitesurfing when he was 17. 10 years on and James is still hooked as he was at the beginning and has seen a lot of changes in the sport. When James left school he attended Newcastle University to study mathematics, upon graduation he turned down the city life and left the UK in search of kiting in the summer and snowboarding in the winter. After a few years he dabbled with some freestyle competitions in the UK and finished 2nd place overall in 2009 in the british championships. This led to some sponsorship opportunities for James and from then on things as a pro kitesurfer kicked off.
James Boulding “Throughout my life I have always been interested in photography and whilst at university i bought my first video camcorder. Documenting my trips was important and I used video making as a tool to show family and friends my experiences. As my kiting improved so did my video work and I started using both to carve out an existence. Putting any money I earned back into video equipment my passion for both riding and filming grew equally. I got hooked with riding bindings 4 years ago and with a core group of other riders from the UK who adopted boots at the time we set about bringing what we enjoyed a bit more mainstream. Riding cable, kiting kickers, sliders, rails we threw ourselves into the movement depicted by many as ‘wake style’ but to us it was more about just free-riding and doing what we thought was fun and enjoyable that wasn’t just the norm competitions and freestyle. Documenting these trips and projects by video was the way to show things off to the industry.”
James Boulding is regarded as one of the leading film makers in the Kitesurfing industry. Forming part of the UK’s Freeride Project with Tom Court, Sam light and Aaron Hadlow, these films are show casing the sport and inspiring a new younger generation.
James will be joining the Agent Eight Team at the National Watersports Festival this year, so come along and join in for what’s going to be the biggest Kitesurf Event the UK has ever seen!
James Boulding is sponsored by Cabrinha Kitesurfing